Why Brand Equity Matters: 5 Reasons That Impact Your Bottom Line
American homeowners now hold a record $11.5 trillion in tappable home equity during the first quarter of 2024. This soaring number shows why building equity matters to your long-term financial success. The numbers tell an impressive story. All but one of these mortgaged homes are equity-rich, which means homeowners’ loans make up less than 50% […]
The Brand Equity Building Process: Your Step-by-Step Roadmap
A powerful brand emerges like a compelling story that builds brand equity through carefully arranged stages. Great stories have a beginning, middle, and end. Similarly, the brand equity pyramid contains four distinct levels that play a vital role in creating lasting brand value. The process starts by building positive brand awareness and then shapes meaningful […]
Measuring Brand Equity: The Complete Guide to Tracking Brand Success
Brands still struggle to find a single, reliable way to measure their equity. Every company faces this challenge when they try to determine their brand’s real worth in today’s ever-changing market. The stakes are high. Brand equity represents both the concrete and abstract value of your brand. It shapes key business choices about ad spending […]
What is Brand Equity? A Simple Guide That Finally Makes It Clear
Brand equity represents the extra value a company gets when its product has a recognizable name versus a generic version. Companies with strong brand equity like Coca-Cola can achieve profit margins of 23-32% because customers trust and value their products more than generic alternatives. Marketing professor David Aaker introduced the concept of brand equity in […]
7 Proven Strategies to Build Brand Equity (With Real Examples)
Brand equity makes up about 20% of the total S&P 500 value. These numbers show a remarkable effect on company valuation! Companies with consistent brand presentation experience up to 33% increase in revenue, but building brand equity goes beyond logos and color schemes. The focus lies on creating lasting value that appeals to your customers. […]
Brand Equity Mastery: The Ultimate Guide to Building Unshakeable Brand Value
Brand equity is more than a marketing buzzword—it represents a significant business asset that accounts for 20% of the S&P 500’s value. Companies see a 33% increase in revenue through consistent brand presentation. Most consumers, about 77%, refer to products by their brand names instead of generic terms. Coca-Cola stands as a perfect example of […]
